15-Minute Cover Letter (15 Minute Cover Letter)

'There is a lot of information in this small book, but it never loses focus on writing quick, strong letters.' -- Ellen Tevault, librarian, Indiana State Library Ellen Tevault, librarian, Indiana State Library'We found this book to be very helpful and plan to utilize it in our job readiness program.' -- Yolanda Seals, M.A., Program Manager/Professional Counselor, Catholic Charities Archdiocese of New Orleans

Handbook of Research in Mass Customization and Personalization (2 Volumes)

A growing heterogeneity of demand, the advent of long tail markets, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields. Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.

Innovation Economics: The Race for Global Advantage

''Innovation Economics is a valuable book. The authors are right to warn that America's leadership in several areas has eroded much more rapidly than most Americans think. They are right to argue that classical economists are often blind to the fact that innovation is the product of ecosystems rather than individual companies and that ecosystems are fragile. They are also right to worry that 'innovation mercantilism' can be much more harmful to its targets than traditional mercantilism.' (Business Books Quarterly Review, The Economist) 'Robert D. Atkinson and Stephen J. Ezell forcefully present the argument for the exceptional role that science and technology play in the economy. In their book, Mr. Atkinson and Mr. Ezell define innovation as not only the generation of new ideas but also as their adoption in new products, processes, services and organizational models. In their view, the goal of policy should be to invest in and nurture the development of the innovation pipeline, from basic science to commercialization.' (Steve Lohr, The New York Times)'